Independent research in our industry indicates that plants supported with eye-catching packaging and displays, backed with timely and informative messaging for the consumer, sell better at retail. All Novalis® Plants that Work® exclusives and programs are supported with a wide range of marketing and merchandising that reaches out to gardeners, informing and persuading.

In-store presence at independent garden centers, takes form in colorful and vibrant packaging and signage, connecting with consumers in ways that are pertinent to their gardening needs. Out-of-store presence raises awareness of the Plants that Work® brand through consumer and trade advertising, editorial stories and mentions and web site exposure.