Consumer advertising brings our color to life in national and regional gardening magazines, promoting Plants that Work® with beautiful full-page color ads from early spring to late summer. In all ads, readers are directed to www.plantsthatwork.com to find the closest participating retail outlet. In coordination, growers and retailers can match their orders and deliveries to the media schedule insuring availability in stores as consumers visit their garden center to find the advertised plants.

Trade industry advertising keeps retailers informed ahead of the selling season, previewing the up and coming. Advance notice allows garden centers time to plan and stock up for the spring, summer and fall as market messages reach and encourage consumers to look for Plants that Work® at retail.