Not so long ago all plants were created equal–commodities for generic black pots and uninspired merchandising. Today’s shoppers are sophisticated, expecting a pleasant and informed experience in-store to match high expectations for plant performance at home. Independent research in our industry indicates that plants supported with eye-catching packaging and displays, backed with timely and informative messaging for the consumer, sell better at retail. From the beginning, Novalis® has supported Plants that Work® with coordinated marketing and merchandising. In-store, the Plants that Work® message is delivered in a variety of formats and mediums through packaging and signage, connecting with consumers in ways that are pertinent to gardening needs. Out-of-store presence raises awareness of Plants that Work®, pulling customers into the store with advertising, editorial stories and mentions and web site exposure. Adding value to our premium plants through sign programs, internet presence, advertising and PR and award-winning packaging adds green to the retailer’s bottom line.